Innovating in cold water waves with Tom Kay of Finisterre

In an inspiring conversation, I dive deep with Tom Kay, the visionary founder of Finisterre, the iconic sustainable outdoor brand that has been making waves in the industry for over two decades.

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From its humble beginnings crafting fleeces for cold-water surfers to its evolution as a certified B-Corp, Finisterre has never wavered in its commitment to building a truly beautiful business that puts people and the planet first.

Tom shares captivating stories and hard-won wisdom from his 21-year entrepreneurial journey - the highs, the lows, and the unwavering conviction that has propelled Finisterre to become a beacon of authenticity and sustainability in the fashion world.

Whether you're a founder looking for inspiration, a creative seeking to reconnect with your purpose, or simply someone who appreciates the power of a well-told story, this conversation is not to be missed.

Topics discussed:

• Finisterre's origin: born from Tom's love of surfing and sustainability
• First product: a highly functional, sustainable fleece for cold-water surfing
• Expanding product range based on Tom's needs as a surfer
• Collaborations with brands and artists that share Finisterre's values
• B-Corp status and commitment to being a regenerative business
• Balancing beautiful design with high-performance, sustainable materials
• Emotional attachment to products: goal of 15+ year product life
• Repairs celebrated as a badge of honor, enabling longer use
• Finisterre's influence pushing sustainability in the wider industry
• Struggles and triumphs of the 21-year entrepreneurial journey
• Tom's creative process: best ideas come in nature, water
• Unwavering conviction for building a meaningful, impactful brand
• Using business as a platform for positive change from day one
• Team culture: "Sea Tuesdays" to strengthen connection to the mission
• The power of an "outsider" (Alan Moore) recognizing Finisterre as a "beautiful business"
• Balancing fatherhood with entrepreneurship: being present, having no regrets
• Renting wetsuits: making sustainability accessible and encouraging considered consumption
• Reflecting on Finisterre's journey while excited for the road ahead